Real Insurance has won the 2010 Australian Business Award for Product Innovation for its Pay As You Drive comprehensive motor insurance product, the first insurance product of its kind in Australia whereby qualified motorists pay only for the kilometres they plan to travel.
The Australian Business Awards is a national program honouring organisations that demonstrate the core values of business excellence, product excellence, sustainability and commercial success in their respective industries.
Says Grobler: “Off the back of our innovative approach, Real Insurance has received approaches from US and UK insurance companies that want to license our intellectual property."
Said Tara Johnston, Program Director of the Australian Business Awards: “The standard of entries for 2010 underpins the strength of the Australian economy and provides a welcome opportunity for organisations committed to business and product excellence to receive the recognition they deserve."